PROGRAMATIC Intelligence Platform

Better Data. Better Supply. Better Outcomes.

RedShift helps agencies and brands improve performance through AI-powered Supply Intelligence, curated marketplaces, and transparent programmatic activation.

Smarter Programmatic Starts With Better Decisions

RedShift combines strategy, activation, and intelligence to help agencies and brands improve inventory quality, streamline execution, and drive stronger campaign performance.

Planning

Develop smarter plans, audiences, marketplaces, and measurement frameworks designed around your campaign objectives.

Activation

Launch custom marketplaces, curated inventory packages, and managed media programs with full transparency and flexibility.

Optimization

Leverage Supply Intelligence, contextual analysis, and performance insights to make better decisions before, during, and after activation.

What Is Supply Intelligence?

Supply Intelligence is the process of analyzing inventory quality, contextual relevance, supply paths, and performance signals before media is purchased. By combining AI-driven analysis with programmatic expertise, RedShift helps buyers identify better inventory, reduce waste, and build more effective marketplaces.

  • Inventory Quality Analysis
  • Semantic Context & Relevance
  • Supply Path Efficiency
  • Commercial Intent Signals
  • Marketplace Intelligence
  • Performance Optimization

How RedShift Works

RedShift combines AI-powered analysis and programmatic expertise to identify better inventory, build smarter marketplaces, and continuously improve campaign performance.

Analyze

Scan inventory, content, supply paths, and performance signals.

Score

Evaluate quality, relevance, commercial intent, and supply efficiency.

Build

Create custom marketplaces aligned to campaign goals and KPIs.

Activate

Deploy seamlessly across existing DSPs and buying workflows.

Optimize

Continuously refine inventory and supply paths using live performance data.

Built for the Programmatic Ecosystem

RedShift is designed to work alongside the platforms, partners, and workflows that power modern programmatic advertising.

DEMAND SIDE PLATFORMS
SSPS & EXCHANGES

Why RedShift

Technology identifies opportunities at scale. Experienced programmatic practitioners validate, refine, and activate them. RedShift combines automation with human oversight to deliver smarter outcomes.

Independent & Neutral

We are not a DSP, SSP, publisher, or media owner. Our recommendations are driven by campaign objectives, inventory quality, and performance outcomes.

Supply Intelligence First

Most solutions focus on who should see an ad. We focus on where ads appear, how inventory reaches buyers, and which environments are most likely to drive results.

Open & Interoperable

RedShift works alongside the platforms buyers already use, integrating with existing DSPs, SSPs, and measurement solutions rather than replacing them.

Better Decisions = Better Outcomes

RedShift helps agencies and brands improve inventory quality, activation efficiency, and campaign performance through a combination of Supply Intelligence, custom marketplaces, and ongoing optimization.

Better Inventory Decisions

Understand inventory quality, contextual relevance, and supply path efficiency before activation.

More Efficient Activation

Launch curated marketplaces and managed media programs with greater transparency and control.

Improved Campaign Performance

Continuously refine inventory selection, marketplace composition, and campaign strategy to drive stronger outcomes.

Greater Transparency

Gain deeper visibility into the inventory, supply paths, and performance signals powering your campaigns.

See How Supply Intelligence Can Improve Your Next Campaign

RedShift helps agencies and brands improve inventory quality, activation efficiency, and campaign performance through a combination of Supply Intelligence, custom marketplaces, and ongoing optimization.

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